“SEO” gets treated like a dark art way too often. In reality, it’s mostly physics: site performance, crawlability, content clarity, and user intent. I help you build (or fix) the technical foundation so search engines can actually understand what you offer — then we layer in content and measurement that turns visibility into outcomes.
The goal isn’t random traffic. The goal is qualified traffic that becomes customers, users, or leads, with the technical discipline to keep improving over time instead of “rebuilding the site” every year.
We start with the fundamentals: page speed, mobile experience, indexation, metadata, internal linking, and technical hygiene. Then we align pages to real search intent and build content that feels obvious to humans and unambiguous to search engines.
Most teams don’t need “more posts.” They need better structure, clearer positioning, and a measurable feedback loop: what users search, what they click, where they bounce, and what turns into a conversion.
Indexation, crawlability, metadata, structured signals, and site architecture.
Speed improvements that help rankings and keep users engaged.
Topic mapping, intent alignment, and content that earns trust fast.
Measure what matters, learn quickly, and refine based on evidence.
It’s both, but grounded in engineering. Technical SEO makes your site legible and fast. Growth strategy aligns content and pages to what your audience actually searches for, then measures results so you can keep improving instead of guessing.
Technical fixes can show improvements quickly (speed, indexation, crawl errors), while organic growth compounds over time. The practical win is building a foundation that keeps paying off as you publish and refine.
Both. If the foundation is broken, content won’t perform. If content is unclear, technical perfection won’t convert. I help define a content plan that matches intent, then implement the site structure and performance work that supports it.
Usually: (1) audit and quick wins, (2) structural improvements (pages, metadata, internal linking), (3) performance cleanup, and (4) a repeatable content + measurement loop. You’ll leave with clarity, not just “recommendations.”